GreenFeed Vietnam Acquires French Chicken Firm

GreenFeed Vietnam Acquires French Chicken Firm

Food chain developer GreenFeed Vietnam, which owns G Kitchen, has completed the acquisition of French chicken supplier LeBoucher, with neither side disclosing the value of the deal.

LeBoucher established its presence in Vietnam in 2004. It is a member company of France’s Alain Glon Holding Asia. In Vietnam, LeBoucher is a chicken supplier for McDonald’s fast-food restaurants, high-end food retailing chain An Nam Gourmet, and others.
After the M&A deal was signed on March 28, LeBoucher became the fifth brand in GreenFeed Vietnam’s portfolio of food brands. The 19-year-old GreenFeed is widely known as the owner of chilled pork and processed product chain G Kitchen.
GreenFeed also owns many other brands, such as fresh and clean pork MAMACHOICE, processed product Wyn, and broken rice brand G LALA.

Quang Thanh Cuong, CEO of the food business at GreenFeed Vietnam, said the company’s strategy to acquire LeBoucher enables the former to step closer toward its vision of comprehensively providing a source of safe and quality protein-based products for Vietnamese consumers.

Glon Benoit Alain, managing director at LeBoucher, said, “After over 17 years of operations in Vietnam, Alain Glon Holding Asia, including LeBoucher, has become Vietnamese consumers’ favourite and trusted brand for its high quality. We believe GreenFeed will further carry out our commitments to quality, enabling the LeBoucher brand to advance and reach more consumers.”

According to a report on Statista, the average consumption of poultry meat per capita in Vietnam in 2021 reached an estimated 16.87 kilograms. By 2029, the figure is expected to reach some 20 kilograms.

SOURCE: The Saigon Times